Local SEO, web development, and social media marketing all have their place in the greater digital marketing universe. But sometimes, what a company really needs is solid content marketing. It needs things like killer infographics that present helpful information in bite-sized chunks.

An infographic combines textual information with aesthetically pleasing graphics to grab a viewer’s attention and get a particular message across. It takes a certain amount of skill and knowledge to create killer infographics that get results. But if you know how to do it, a single infographic can generate a lot of buzz.

Webtek Digital Marketing is a Salt Lake City, UT digital marketing agency offering a full menu of SEO marketing services for local, enterprise and e-commerce clients. They suggest the following tips for creating killer infographics:

1. Present Targeted Information

Infographics are a form of content marketing designed to target particular audiences with specific messages. That being the case, the information an infographic presents should target a key audience. You want to be as targeted as possible without being overbearing. Avoid being too generic. Generic information makes an infographic unappealing.

2. Keep Information Simple

The goal of infographic design is not to pack a blog post’s worth of information into a 200-word space. By their nature, infographics are not supposed to be highly detailed. They also aren’t supposed to offer complex ideas. In short, the key to developing killer infographics is keeping information simple.

Webtek describes infographics as sources of bite-sized chunks of information. Their description clearly illustrates the point of keeping information simple. Remember that the goal is to inform without overwhelming. Give readers just enough information to pique their interest.

3. Make It Pleasant to View

There is a lot to be said about infographics that are pleasant to view. How do you create a pleasant experience? First, you start with color scheme that is both coordinated and easy on the eyes. There should be enough contrast between background colors and text to make the text easily readable.

Layout is also a major consideration. Different sections of information can be broken up into separate visual sections within the infographic. Each section should utilize a contrasting color. This cues readers to the idea that they are moving from one section to the next.

4. Utilize Headings and Bullet Points

Infographics benefit from headings and bullet points just as much as blog posts do. They do not benefit from the SEO side of things, but they do make infographics easier to read and digest. A few well-placed headings and bullets can make the difference between capturing the target audience and scaring them away.

5. Tell a Story

It has been said that a good infographic tells a story. What does that mean? It means that you start with a premise and conclusion, then fill in the space between with information that leads the reader through point by point. Successfully telling a story gives an infographic purpose. It leaves the reader feeling like consuming the information actually accomplish something.

6. Source the Information

When possible, source the information you present in an infographic. Note that there isn’t a need to create an image map and link different pieces of information that way. You can simply list information sources at the bottom of the infographic. That is generally enough to satisfy both search engines and audiences.

It has been said that all you need to succeed with an infographic is a presentation that stands out. Reality says otherwise. More than standing out, you need relevant information that is presented in bite-sized chunks and in a way that is pleasant to view.