As a home improvement contractor, it’s critical to understand the qualities that your target market and actively seek home improvement leads. For example, you can use an online platform to display the advantageous contractor attributes that will help us draw in more potential consumers, which is essential to our firm. The way we present ourselves can also be advantageous, particularly if our clients have a large network of people they can recommend our company to.
Review Platforms
According to research, over 90% of customers read online reviews before making a purchase. In addition, half of all consumers won’t buy a product or service from a brand that censors online reviews. Positive reviews and testimonials offer social proof that a company does a great job. Home improvement digital marketing strategies should incorporate online reviews. By asking your customers to leave reviews, you can increase credibility and awareness, which will have a positive impact on sales.
Email Marketing
While email used to be considered passe a few years ago, it is still a very effective marketing strategy for home improvement contractors. People tend to check their email frequently, so sending frequent emails will increase your chances of attracting customers. Furthermore, email marketing can help you maintain contact with existing customers. Your prospective customers will be reminded of your services even after a busy season. This will ensure that your home improvement company remains at the top of its mind, attracting more customers.
Social Media
With the proliferation of social media users, it’s important to create content that will capture their attention and drive bathroom remodel leads. Using social media to attract leadswill boost your company’s brand awareness. According to a recent study, 3.02 billion people use social media each month. This means that more consumers are using the medium to do their research and express their opinions. While you should try to attract new customers through your content, it’s also important to engage existing ones through social media.
Instagram has a new feature that makes it easier to create compelling stories for your audience. The stories feature action buttons that users can click on to learn more about your business. If you want to build a larger audience for your business, consider adding action buttons such as Book, Reserve, and Get Tickets. Instagram stories are also more effective than bio links because users must swipe to take action. In addition to stories, you can use Facebook ads to promote your lead generation content.
Read more about the different lead generation tactics for home improvement companies in an infographic from HomeGuru.
